Brochures are among the most effective marketing tools for businesses. Whether you’re promoting a product, event, or service, a well-designed brochure can leave a lasting impression on potential customers. However, many businesses make mistakes when printing brochures, which leads to wasted costs and poor results.
To help you maximise the impact of your printed marketing, here are the top 10 brochure printing mistakes to avoid.
1. Ignoring Print Bleed and Margins
A frequent mistake is failing to leave proper bleed and margin space. Without bleed, important design elements may be cut off during trimming, giving your brochure an unprofessional look. Always set up your files with bleed (usually 3mm) to ensure clean edges.
2. Using Low-Resolution Images
Nothing ruins a brochure faster than blurry or pixelated images. Ensure all images are at least 300 DPI for crisp and clear printing. High-resolution visuals reflect better on your brand and leave a strong impression.
3. Choosing the Wrong Paper Type
Paper quality matters. Thin paper may look cheap and tear easily, while overly thick paper can be impractical. Paper weights between 128gsm and 250gsm are recommended, depending on the style and budget.
4. Overloading with Text
A brochure should highlight key information, not bombard readers with walls of text. Stick to concise, persuasive copy supported by visuals. Use bullet points, headers, and infographics for readability.
5. Neglecting Branding Consistency
Your brochure should reflect your brand identity — from colours to fonts and logos. Inconsistent branding can confuse customers. Keep to your brand guidelines to ensure a professional and trustworthy image.
6. Poor Colour Choices
Colours that look good on screen may not print the same way. Always design in CMYK mode (not RGB) and request a colour proof if you’re unsure. This ensures your brand colours stay true in print.
7. Forgetting the Call-to-Action (CTA)
Every brochure should encourage readers to take action — whether it’s visiting your website, calling your business, or attending an event. Make sure your CTA is clear, visible, and compelling.
8. Skipping Proofreading
Typos and grammatical errors can instantly damage credibility. Before sending your brochure for printing, proofread thoroughly or have someone else check it. A small spelling error can put your business at risk .
9. Complicated Layout and Design
A cluttered layout makes it hard for readers to focus. Use a clean, organised structure with adequate spacing, balanced images, and a clear hierarchy. Simplicity sells.
10. Printing Without Professional Help
DIY printing may seem cost-effective, but it often results in poor quality. Working with a professional printer helps to ensure sharp colours, durable materials, and flawless finishing that represent your brand at its best.
Final Thoughts
Avoiding these mistakes can save you money, time, and stress while ensuring your brochures achieve maximum impact.
Ready to make your brochures stand out? Contact us today to explore our premium brochure printing options and create marketing materials that truly represent your brand.